Seenu George Seenu George REALTOR® · eXp Realty
Guide · Choosing a REALTOR® in Calgary

How to choose a REALTOR®: 12 questions to ask.

There is no ranking that tells you who the right agent is. There is a short list of questions that tells you a great deal, and the answers to listen for. Ask them of anyone, including Seenu.

  • How to verify a licence in Alberta before you call anyone.
  • What the Consumer Relationships Guide is, and why an agent should bring it up first.
  • What to ask about fees, agreement terms, pricing and conflicts.
  • Six common mistakes, and why each one costs money.
Seenu George, REALTOR® with eXp Realty
Seenu George
REALTOR® · eXp Realty
Ask me
all twelve.

A first conversation is free and carries no obligation. Bring the list. If the answers don't fit what you need, you should hire someone else; that is what the list is for.

Free · No obligation · Reaches Seenu directly.
reca.ca
Verify any licence
Real Estate Council of Alberta public search
2
Brokerage models in Alberta
Common law or designated agency
0
Set commission rates
Fees are negotiated, never fixed
The twelve questions

Ask these of anyone, and listen closely.

01
Are you licensed, and with which brokerage?

Every person trading in real estate in Alberta must hold a licence from the Real Estate Council of Alberta (RECA) and work under a licensed brokerage. You can check any name in RECA's public licence search at reca.ca before you make a single call. Listen for a direct answer with the brokerage name; the brokerage is the party legally responsible for the agent's conduct, so you should know who it is.

02
Is your brokerage common law or designated agency, and what does that mean for me?

Alberta brokerages operate under one of two models. In a common law brokerage, every agent at the brokerage represents you. In a designated agency brokerage, only the agent named in your agreement represents you, and other agents at the same brokerage may represent the other side of your deal. Neither is better; they are different, and the agent should be able to explain which one applies in a sentence or two.

03
Will you walk me through the Consumer Relationships Guide?

RECA requires licensees to review this guide with you before providing services. It explains the difference between a client (who gets full representation) and a customer (who does not), what an agent owes each, and what happens if the agent ends up on both sides. An agent who produces it unprompted at the first meeting is following the rules. One who has never heard of it is a concern.

04
What is your fee, what does it cover, and can I have it in writing?

Real estate commissions in Alberta are not set by any regulator, board or association. They are negotiated between you and the brokerage and must be stated in your written agreement. Ask what is included: photography, staging advice, marketing, showings, negotiation, and whether anything costs extra. The number matters less than whether you get a clear answer.

05
How long is the agreement, and how do I end it?

Seller and buyer representation agreements have a term. Read it. Ask what happens if you want out early, and whether there is a holdover clause, which can entitle the brokerage to a commission on a sale that closes after the agreement ends if the buyer was introduced during it. These are normal clauses; you should simply know they exist before you sign.

06
Which communities do you work in most?

Calgary has more than 200 communities, plus Airdrie, Cochrane, Okotoks and Chestermere. Nobody knows all of them equally. An honest answer names a few areas and admits the rest are learned deal by deal. That is fine. A claim to know everything everywhere is the answer to be careful with.

07
How will we communicate, and how quickly?

Text, phone, email, evenings, weekends. There is no right answer, only a match. Say how you prefer to work and see whether the agent adjusts or tells you how they work.

08
Sellers: how will you arrive at a list price, and will you show me the comparable sales?

A market evaluation should rest on recent sold prices for similar homes nearby, not on an automated estimate or on what would win the listing. Ask to see the comparables. Then ask a harder question: what will you tell me if the home does not sell at that price in the first three weeks?

09
Sellers: what is the marketing plan, in writing?

Professional photos, MLS® listing, syndication to REALTOR.ca and other portals, open houses, social media, agent networks. Ask what will be done, by whom, and on what schedule. A plan you can hold in your hand is a plan you can hold someone to.

10
Buyers: how do you handle a multiple offer situation?

In a competitive market you may be asked to decide quickly and to consider fewer conditions. Ask how the agent prepares clients for that moment, and what they advise about waiving a financing or inspection condition. The answer should include the risks, not only the tactics.

11
What happens if you end up representing both the buyer and the seller?

In Alberta this is called transaction brokerage. The agent stops representing either side fully and instead facilitates the deal impartially. It is legal, but only with the written, informed consent of both parties. Ask how the agent handles it and what changes for you if it happens.

12
Can I speak to two recent clients?

References are not proof of anything, but the willingness to offer them is informative. So is the question the agent asks you back: most good ones will want to know what matters to you before they hand over names.

Six pitfalls

Where it usually goes wrong.

Treating the open house host as your agent.

The agent hosting an open house is usually representing the seller. They will be friendly and helpful; they are not working for you until you have an agreement that says so.

Choosing the agent who quotes the highest list price.

It is the easiest way to win a listing and the most common reason a home sits. Ask for the comparables behind the number.

Choosing on fee alone.

Fees are negotiable and worth negotiating. But the difference between two commission rates is usually smaller than the difference a good negotiation or a well-priced listing makes.

Signing before reading the term and the holdover clause.

Both are standard. Both should be understood, not discovered.

Relying on an online estimate.

Automated valuations are a starting point built from public data. They do not know about the renovation, the neighbour's fence line or the condo document problem.

Waiving conditions without understanding them.

Financing, inspection and condo document conditions exist to protect the buyer. Waiving one can be a valid strategy; doing so without knowing what you are giving up is not.

Sources. Real Estate Council of Alberta (reca.ca): licence search, Consumer Relationships Guide, and information for consumers on agency, transaction brokerage and representation agreements; Real Estate Act (Alberta) and Real Estate Act Rules; Competition Bureau of Canada on real estate commissions. This page is general information for consumers, not legal, financial or tax advice, and does not describe any particular agent's practice. Terms of any agreement are those in the document you sign.
Your REALTOR®

"I would rather lose a client to these questions than win one who never asked them. Bring the list to our first call. If I am not the right fit, I will say so, and I will still answer every question."

Seenu George
REALTOR® · eXp Realty · Calgary

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Relocation: Moving to Calgary, the four quadrants, Calgary in the world rankings, trails and hikes. Surrounding cities and towns: Airdrie, Cochrane, Okotoks, Chestermere.

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